A Father-Daughter Collaboration Bringing Japanese Heritage Paper Craft to the Canadian Market.

Overview

As the Creative Producer and Marketing Lead, I launched "OkoshiBumi"—a traditional Japanese paper craft designed by my father—into the Canadian market. My goal was to test the cultural fit and develop a localized brand strategy.

The Challenge: Market Validation

To prove the project's viability, I led the debut at Japan Festival CANADA 2025. This was our first official launch in Canada, and I managed everything from booth design to sales strategy.

Impact & Results (2-Day Festival)

• Total Revenue: $1,600 CAD

• Total Items Sold: 182 units

Customer Engagement: Successfully introduced the "OkoshiBumi" concept to visitors, validating high demand for Japanese craft in Toronto.

Multichannel Content Strategy

To build a sustainable community, I manage the integrated brand presence across:

• Social Media: Strategy and execution for Instagram, Facebook, and X (Twitter).

• Video Production: Created promotional videos (Adobe Premiere/After Effects) to showcase the craftsmanship and usage of the products.

The Future: Expanding the Canvas

This is just the beginning! My vision is to expand the OkoshiBumi brand through:

• Strategic partnerships with local Toronto gift shops and museums

• Localized digital marketing campaigns to reach a broader Canadian audience

• Combining traditional aesthetics with modern UX/UI to create an interactive digital catalog

Help Me Share My Father’s Story with Toronto

"Every OkoshiBumi tells a story of tradition and love. If you share a passion for handmade art and cultural exchange, let’s connect! I am always open to project inquiries, collaborations, or simply a chat about art.